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- Is Tiktok the new recruiting platform?
Are you on any social media platforms?
Of course. What a stupid question it is, right?
Then you must have seen vacancy related posts or ads here and there.šļø
Currently, over 4.7 billion people use social media platforms globally. So,Ā Social Media has developed into an effective tool for companies to engage with and draw in new employees.
In this article, I will share six great ideas to craft a Social Media Recruiting Plan to draw in the best candidates.š”
According to a 2021 survey by Indeed, 41% of workers said they use online social networks to find jobs.š„
And, more and more companies are nowadays using social media platforms such as LinkedIn, Facebook, Twitter, and Instagram to post job openings, showcase their company culture, and engage with potential candidates.
I can say this with great certainty because I, myself, use Facebook ads, Google ads to post vacancies and recruit interns and employees for my company, Learn Infinity.
But as a HR professional, how can you Recruit Top Talent Using Social Sites?š¤
Here are 6 tips that will help you out in this process.
Define Your Target Audience: Determine your target audience taking into consideration factors like employment role, education, age group and experience. šÆ
Use the Right Social Platforms: Though LinkedIn is the new favorite when it comes to recruiting, depending on your target audience and the sector you're in, choose the correct platform like Twitter, Instagram, and Facebook. āļø
Develop a Strong Employer Brand: Share company culture, feature employee endorsements, employee experience in your company and highlight the objective and vision of your business to build a great employer brand on social media. šŖ
Utilize Advanced Search Options: To locate the best candidates for your open roles use advanced search features that let you narrow down the candidates you're interested from number of potential candidates based on factors like location, talents, education, and more. šļø
Engage with Potential Candidates: Engaging with potential candidates by simple liking, sharing and commenting on their content will increase their probability of applying for your vacant opportunities. šļø
Measure your Success: Create specific recruitment metrics and monitor them over time to evaluate the performance of your social media recruiting plan. āļø
Which Social Media Sites are top companies using to scavenge for the perfect match for their company?š
Here are 3 Top Social Media Recruiting Sites you can consider to look your potential candidates.š”
LinkedIn has a large user base, with over 400 million members in over 200 countries, providing recruiters with a broad pool of potential candidates.
It has been reported that 77% of recruiters including companies like Microsoft, Amazon, Google are already taking advantage of the platform, emphasising the importance of LinkedIn in the social media recruiting process.
Instagram's visually-based format has become increasingly popular among Millennials and Generation Z, making it an effective recruiting tool.
With over one billion global users, including more than 200 million in the US, and 70% of them being Millennials and GenZers, Instagram provides a large audience for recruiters to target.
Many companies like Salesforce use Instagram to showcase their company culture, employee interviews, and company events and share videos on work culture.
It might sound bizarre but TikTok's video-based platform has become one of the most popular social media platforms, with over one billion active users, so companies can scavenge for niche markets to recruit for temporary or permanent positions.
The platform's biggest age group is 20 to 29-year-olds, making up about 30% of the platform. So, the best way to connect with candidates on TikTok is through video content.
You may improve your chances of hiring the best people for your available positions by determining your target audience, choosing the appropriate social media platforms, building a strong employer brand, leveraging advanced search tools, interacting with possible candidates, and tracking your progress.
So optimise how you are currently using various social media platforms.
Reflection question for you
Which platform do you or your company currently use to recruit new hires? How much would you rate the platform from 1 to 10?
Write to me atĀ [email protected]. You can also reach out to me on LinkedIn; or Twitter. If you wish to explore more about E-learning for organisations in Nepal, visit Learn Infinity.
I post a few short tips each day here:
Ā
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Do not forget to reflect on the question!!!
Till then, have a good week.
See You Next Saturday
Sending good vibes,
Aditi Goyal
+977 9802848899